MELMIRA – PASSING DOWN WISDOM – PRINT & PUBLICATION
I was invited to illustrate an elegant story book for a gorgeous, family run women’s lingerie and swimwear boutique called Melmira. The book was written by Megan Sheldon of Narrative Communications, and designed and directed by Lisa Hemingway of Backyard Creative.
In collaboration with Megan and Lisa, we created the concept of wisdom being passed down over time by showing various life stages in backwards chronological order, paired up with powerful statements. Melmira’s consumer base was quite broad, and we helped them focus on some specific milestone stories to tell, such as postpartum underwear shopping, or buying a first bra. Although the storybook shows some product within the chapters, the aim of the book is for readers to focus on themselves, and not to compare their bodies to the media’s version of female perfection.